Facebook. Twitter. Google+. FourSquare. LinkedIn. Tumblr.
The list goes on and on, but one trend that has been constant over the last several years has been the growing number of social media platforms available to internet users that serve a wide range of purposes. According to research from the Ispos Open Thinking Exchange, the average American who uses social networking spends over three hours per day on various social media platforms. Social media began with GeoCities in the mid-1990’s and has expanded into a routinized, time-consuming activity that for many internet users simply trying to keep up with a world that shows no signs of slowing down can be difficult.
Fortunately, there is an answer for individuals and businesses looking to streamline their social media profiles.
HootSuite is a social media management tool that was created by internet entrepreneur Ryan Holmes in 2008. Essentially, HootSuite syncs together various social platforms for internet users so that one posting can update all of your selected platforms at once. Much like Spotify and Pandora, HootSuite is a built around a ‘freemium’ model, meaning that some features of its services are available at no cost for users. The Free package offers the syncing of 3 internet platforms with the ‘Pro’ and ‘Enterprise’ plans being available for individuals who need further synchronization. HootSuite currently has over 9 million users ranging from college students to major companies and organizations such as The Gap, Sony Music and the Obama administration.
College students can sometimes find themselves bogged down by the responsibilities of studying, working and looking for jobs while at the same time trying to manage everything at once without going crazy. If you find yourself struggling to balance it all, check out HootSuite and see if its features can be of benefit. We all could use a little extra time in our day.Kyle Brown ITC Front Desk Staff